Do you want a better understanding of why some videos "work" with certain songs, and why other videos don't quite fit? Well, there are actually some technical considerations when choosing your media. Here are some basic tips to keep in mind when choosing background media.
Pacing
Pacing is term that video editors use when they are editing the speed of the video content to match the music or dialogue of the video. How fast the objects are moving through the scene needs to match the tempo of the song. For example, if you're singing a song that has a medium/slow tempo (such as "Here I am to Worship"), our video
Fast Small Squares would
not be a good choice. A better video choice for "Here I am to Worship" would be:
Man Arms Raised Sun. In turn, the ideal use for the Fast Small Squares video would be to accompany a children's song such as, "Jump Up and Down."
Imagery
The imagery in the background video should not detract from the lyrics of the song. For example, if you're singing, "As the deer pants for the water, so my soul longs for thee," an inappropriate video choice would have giant fireballs shooting across the screen (believe or not, we have actually witnessed this combination). Be mindful that the content in your videos either
matches, or at the very least,
doesn't contradict the song lyrics.
Lighting
The lighting of the scene has an effect on the way we perceive the lyrics. If the scene in your video is dimly lit, it will bring more thoughts of introspection. Candle videos (commonly used during communion) are a good example of this. Conversely, a well-lit, or bright scene, would be more suitable for a song of celebration.
